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Advertising is an important part of any business activity. However, every business wants to know the success (or otherwise) of a marketing and advertising campaign. This is so that revenue can be matched to the actual cost of any promotion. When a supplier is involved, it is also possible that they may want to measure the success rate of any such campaign if they were to fund it. Measurement figures are also extremely useful when gauging the advertising medium that is being used – for example, ...